The Privy Swipe File: Purchase Follow-Up Edition (Emails, Texts, And Offers To Steal)

Subject Line: DAMN, YOU HAVE GOOD TASTE –––––––––––––––––––––––––––––––––––––––––––––––––––– This email from healthy cookie dough brand, Deux, has a little bit of everything! A callout that you'll get a separate email with tracking info, what to do once you receive your order (SO smart!) and a quick note from the founder. The founder's photo and signature make this feel so much more personal than most purchase follow-up emails. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: “FINALLY.” – your skin –––––––––––––––––––––––––––––––––––––––––––––––––––– This email is *super* specific to a purchase, which is incredible. There's a killer review that serves as a reminder for why you bought the item in the first place, a photo of the co-founder sisters, blurbs about how it works and how to use it, and data from a customer study. It doesn't get much stronger than this. So especially if you only offer a couple products, give something like this a shot. The more specific and personal you can be in any of your communication, the better. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: Thank you <3 –––––––––––––––––––––––––––––––––––––––––––––––––––– Not sure what to send in your purchase follow-up email? Just say thank you! This goes a looooong way. Because most brands don't take the time to get something like this live. And it feels good to get a thank you when you spend your hard-earned $. This example from Negative is the perfect example. And it couldn't be simpler. So if you're looking for a way to get started, this is it. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: Thank you for your purchase! –––––––––––––––––––––––––––––––––––––––––––––––––––– This purchase follow-up email is simple but powerful. The founder shares why she created the product and thanks you for placing your first order. This serves as a great reminder for customers about why they placed the order in the first place and reinforces the brand's story. Plus, they call out their subscription program. Really smart place to introduce the fact that it exists. Because even though very few people are probably joining the subscription before trying the product, it's a great place to plant the seed. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: Your purchase helped Days for Girls –––––––––––––––––––––––––––––––––––––––––––––––––––– If your business gives back like skincare brand, Blume, does, your purchase follow-up email is the *perfect* place to highlight that. Chances are your audience will know that ahead of time, but it's hard to feel bad about making a purchase when it gives back, too. Even better, they'll want to keep shopping with you. Because who doesn't want to support a business that does more than just sell something? *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: Hi from Margot on the Curie team! –––––––––––––––––––––––––––––––––––––––––––––––––––– Remember that a purchase follow-up email can go out any time you want! It doesn't have to be immediately after a customer makes a purchase. That's exactly what Curie does here. One month after purchase, their head of customer support sends an email just checking in. Leading with support and asking if your customers have questions proactively is an amazing way to keep them coming back again and again. The best part? Setting up an email like this couldn't be easier. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: There’s more where that came from! –––––––––––––––––––––––––––––––––––––––––––––––––––– Landing your first sale with a customer is a big deal. But it's even more important to turn them into loyal fans that come back again and again. Thats exactly what shapewear brand, Skims, is trying to do with this purchase follow-up email that goes out after a first purchase is made. The hero image highlights that you ordered for the first time then the email gets straight to the point: highlighting everything else they sell. Doesn't feel right for your first purchase follow-up email? This is something you can add to a series to give shoppers a little more time to enjoy their products before you ask them to come back. But remember: asking people who are already primed to buy really works. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: An Update on your Recent Blume Order –––––––––––––––––––––––––––––––––––––––––––––––––––– Whenever you're experiencing delays or your business isn't operating as efficiently as people are used to, overcommunication is key. That's exactly what skincare brand, Blume, does here. It's a plain text email, so it's nothing fancy, but it does come from a real person, Gabrielle, and calls out that they're experiencing delays. If your customers know about delays, especially ahead of time, you're going to save yourself time answering unhappy customers via support and social, negative reviews, etc. The fact that they call out that they're a small team of 9 and use this as another opportunity to thank their customers goes a long way. Plus, if you have any questions or concerns, you can respond directly to this email. A great experience on the customer side. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: Thank you for your order! –––––––––––––––––––––––––––––––––––––––––––––––––––– This purchase follow-up from clean bug spray brand, Kinfield, comes directly from the founder. It kicks off with a quick thank you and encourages customers to respond directly to the message to give any feedback. Such a nice touch. Then she encourages readers to follow the brand on Instagram with a quick overview of what's shared there. So smart. Since she led with such a *genuine* want to make the experience better, it feels like a no-brainer. This is how it's done. *Reminder: Your purchase follow-up email is different then an order confirmation email!

Subject Line: Thank you from Rylee + Cru ♡ –––––––––––––––––––––––––––––––––––––––––––––––––––– This thank you purchase follow-up email from children's brand, Rylee + Cru, is beautifully designed. On top of a gorgeous product photo, there's a quick reminder about the brand's story and vision, a photo of the founder and her family, and callouts for their Facebook group, SMS list, and newest collection. Just remember if you're adding in timely content to your purchase follow-up (like the latest collection), you'll have to update it frequently to make sure it's up to date. *Reminder: Your purchase follow-up email is different then an order confirmation email!