March 08, 2023
I like to keep tabs on the latest trends in business, but I don't always have time to read lengthy articles. That's why I use Evernote to build a swipe file — aka a library of interesting marketing examples that I can go back to over and over again for inspiration.
It doesn't matter if you're looking for landing pages, emails, ads, or copywriting: with just one click, you can save anything from your browser into Evernote and access it when you need it most!
The first step is to download the Evernote app on your computer. You can do this from Evernote's website, or by searching for "Evernote" in the App Store on your phone and downloading it there.
Once you've downloaded it and signed up for an account, open up a new note and type: "How to build a swipe file in Evernote". This will serve as our master list of notes we want to add later!
To get started, you'll need to create a new notebook.
Create a new notebook by clicking "New Notebook" in the top left corner of your screen. You can name this anything that works for you—I usually name mine after what type of swipe file it will contain (e.g., "AdWords Swipe File"). After naming your notebook, click on "Create."
You can also use the Evernote web clipper to swipe from the web. The web clipper is a tool that comes with the Evernote app, and it saves pages from the web to your Evernote account.
The next step is to choose where the article should be saved. You can either create a new notebook or add it to an existing one. If you want to organize your swipe file by topic, consider creating a notebook for each topic area (e.g., marketing, sales, etc.).
Once you've chosen a notebook and folder, select "Save in Evernote" from the drop-down menu next to "Save Note." This will save your note as a rich text file (.rtf) inside of Evernote with all of its formatting intact--which means that if an image was embedded in the original article, it will appear in its full glory within your swipe file!
You can also use tags to organize your notes. Tags are a great way to keep track of what you read, and they're an especially helpful tool when it comes time to find similar articles later on.
You might want to tag each article with its topic or category (e.g., "marketing" or "blogging"). If you've already created a bunch of other notebooks in Evernote, consider adding these tags as well--this will help you keep track of where each note belongs!
You can use your swipe file to:
We hope this article has given you some insight on how to build your own swipe file in Evernote. It's a great way to keep track of all the pages you want to reference later.